Peter Rabbit movie BOYCOTT called after ‘food allergy bullying’ scene causes HUGE backlash

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The new adventure, based on the stories of Beatrix Potter, has faced a huge backlash as it hit US cinemas over the weekend.

The scene in question shows Domhnall Gleeson’s farmer, Thomas McGregor, being attacked by Peter and other animals.

Knowing his weakness, his an allergy to berries, the CGI characters pelt the character with the fruit – with one even entering his mouth and causing him to suffer from anaphylaxis.

The Kids With Food Allergies Foundation issued a statement on their Facebook page, warning parents of the Peter Rabbit scene.

They wrote: “The new movie, Peter Rabbit, has a scene that may be disturbing to young viewers who have a food allergy. A character is intentionally attacked with his allergen, leading to anaphylaxis and the use of epinephrine. Parents should be aware of this before your children see the movie so you can talk with your child(ren) about it.

“KFA believes that food allergy ‘jokes’ are harmful to our community. During a reaction, patients require the life-saving drug epinephrine and must go to the nearest hospital for follow-up treatment. The very real fear and anxiety that people experience during an allergic reaction (often referred to as an impending sense of doom) is a serious matter.

“Making light of this condition hurts our members because it encourages the public not to take the risk of allergic reactions seriously, and this cavalier attitude may make them act in ways that could put an allergic person in danger.”

Following a petition, which attracted thousands of signatures – demanding Sony Pictures apologise – the studio has made a statement.

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They said: “We sincerely regret not being more aware and sensitive to this issue, and we truly apologise.”

Peter Rabbit is released in UK cinemas on March 16, 2018.

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